Hi Guys, hope you are all doing awesome and selling tons of t-shirts.. 🙂
Today, I was talking to one of my friends who wanted to know how to target people who are having birthday in the current month. Its an excellent technique and can be used creatively to sell huge number of t-shirts.
You can go crazy here and experiment different quotes like –
1 – Legends are Born in February
2 – Everyone is Created Equal. Only the Best are Born in February
3 – The Coolest Doctors are Born in February
Some sample designs –
Hope you get the idea. The possibilities are endless. You just have to think creatively.
Now, How to target people born in February using Facebook Ads?
1. Go to Facebook Ads
2. Select the Ad Type as per your choice (PPE / WC / CTW) I recommend using Boost Your Posts (PPE Ad) to begin with
3. Enter Country – INDIA
4. Select Age Group you want to target (Suggestion : 18-30)
5. Now there are 2 methods to target people with birthdays coming soon.
Long Version :
Detailed Targeting -> Browse -> Demographics -> Life Events -> Upcoming Birthday
Short Cut Version :
In Detailed Targeting -> Type ‘Upcoming Birthday’
And the option will be shown directly. Select that and it automatically targets people who are having birthday within a week.
Next steps are standard ones. Setup your budget, ad set name etc and Boom launch the campaign.
Isn’t it simple?
The good thing, you can keep selling this type of t-shirt every month for entire year. Just keep changing the design every month.. 🙂
Hope you guys find this tutorial useful.
Feel free to ask any questions or leave comments below.