How to Run a Facebook PPE Ad – Step by Step

learn to launch Facebook PPE Ad

Hey guys, After the previous blog post where I explained about different types of Facebook Ads, I got many requests asking if I can show in detail how to launch a perfect PPE Ad.

So, I thought I would do a short video explaining how its done. But somehow I went into a lot of details and an awesome detailed step by step tutorial was created.

So, if you are new to Facebook Ad or even if you know how to launch Facebook Ads, I hope this tutorial will give you lot of new insights which can help you in selling more t-shirts on MyDreamStore.

I will try to give a short summary here but the video is much more detailed.

To launch a PPE Ad, you need a Facebook Page and an Image Post about your t-shirt. You can create a Facebook Page very easily in Facebook in 2-3 min.

1 – Create a Facebook Page

2 – Create an Image about your design in size 1200*1200

3 – Post the image on Facebook Page with some description and link to your campaign

4 – Go to Facebook Ads Manager, Create New Campaign => Select Boost Your Posts

5 – Select your Page Name => Select Image Post posted earlier => Set Audience

6 – Location => Select India if its not already selected. If you want to target particular cities, then remove INDIA and start typing different cities

7 – Select Age Range – I usually select 18-30

8 – Select Gender

9 – Detailed Targeting => This is the field which makes your campaign successful or unsuccessful. I will create a detailed video explaining all about Targeting. For now, there are 2 things you can experiment with in Targeting (a) Put the interest directly in the box (b) Use the options in Demographics

10 – Using BROWSE -> Demographics, you can create a lot of targeting interests like Job Titles, School Names, People who just got married, people who just got engaged, people who are having birthday in next week. More options in video.

11 – Budget – You can either select a daily budget or total budget over a period of time. I usually keep the budget to Rs 300 when starting out and slowly increase it by Rs 100 everyday if it starts selling. Its best to start small first and slowly scale.

12 – I dont change the other options after this. The default ones work perfectly. Now click NEXT or CHOOSE AD CREATIVE

13 – Here if you want, you can choose another post from your Facebook Page. And also you can define where the ad should be displayed.

14 – You can choose from Desktop Feed, Mobile Feed, Instagram and Right Hand Side Ads. I usually remove Instagram and Right Hand Side Ads and only keep Mobile and Desktop Feed.

15 – Conversion Tracking – This is used to track the sales happening from that particular Ad. If you have setup a Facebook Pixel then you can add it here. I will create a detail video on this soon as its a big subject.

16 – That’s it.. 🙂   Click Place Order and your PPE Ad is launched.

Hope it was useful to you. Feel free to reach out to me and let me know what you think.

Good luck,

~ Mubaid


About the author

Mubaid Syed

Entrepreneur, Digital Marketer and Growth Hacker. Founder of 2 successful startups and an Online T-Shirts Brand which sold more than 100,000 t-shirts within 2 years. Love experimenting with new marketing strategies. Love to help others and inspire them to achieve their goals!

neeraj dalvi

i am following your blog.
one thing you can add please is how to make image 1200 * 1200 using the free tools.

    Mubaid Syed

    Thanks Neeraj..
    Making a 1200*1200 image using any image tool is very easy. You can use Photoshop or free GIMP tool and while creating a new image, select the dimensions as 1200 * 1200


good video Mubaid bhai..
Eagerly waiting for your next video

    Mubaid Syed

    Thanks Siva… 🙂
    So happy that it was useful to you.


how to create poster containing all hoody tshirt just like your chess tshirt???

    Mubaid Syed

    I created it myself in Photoshop Neil.. 🙂

Sanjay Chaudhary

Thanks bro for great Video ..but have some doubts

> in track conversation you have selected pixel to make Those pixels?

> Please make video on How to Detail Targeting to specific niche

Please answer bro ! And thanks for help 🙂

I have drop mail please check :

    Mubaid Syed

    Hello Sanjay,

    I will make a detailed video on how to setup Pixels and how to Track them very soon 🙂


      Ok thanks


Please sir tell me how much budget is required to run facebook ads i have rs 20k is it enough to start in 1st month? and how to find t-shirt design ideas? i will be thankful to you sir for your reply

    Mubaid Syed

    Hello Ubaid,

    Rs 20k is more than enough. You just need Rs 1000-2000 to test your design. If it starts making sales, then u can invest more money into it. I have a blog post which refers to how to find design ideas. You can check that. It might be useful to you.. 🙂


Hi. My question is where have you made the payment to facebook? It does not appear in the entire video.

sri raj

hi mubaid..
Standard or Accelerated Delivery.. what is best one..

    Mubaid Syed

    Standard is always best..

Sagar Shaw

Bro, I am a little bit confused about my designing. so can you tell me what budget should I keep in mind to give the ad on Facebook? I am totally newbie in this filed bro.

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