Hello, hello awesome people. Today I want to show you a Quick Case Study of a Single Design which I have been selling for past 3 months and have sold more than 1044 t-shirts & hoodies. The campaign is still going strong and selling 100-200 tees in a week.
As you can see, as of today, I have Sold 1044 t-shirts of this design.
I had launched this campaign on 10th December 2015. Exactly 3 months ago.
|Week||Tees Sold||Profit Earned|
As you can see, I launched this campaign on 10th Dec 2015.
In the 1st week, it sold 159 tees generating Rs 47,000 in profit.
Once I knew the campaign was successful, I started applying all my scaling strategies which I mentioned in my FREE CASE STUDY earlier. You can read it here if you missed it. Click Here To Download
2nd week, it sold 313 tees generating Rs 89,000 which was almost double of 1st week. It was pretty impressive. I scaled it using my advanced scaling methods as much as possible. So within just 2 weeks, I had made close to Rs 1.5 Lacs profit from a single design.
But in the 3rd week, it dipped to just 54 tees. As you all know, after some days, the sales start to go down, Facebook starts charging more and more for ads and it becomes difficult to maintain positive ROI. I tried my best using the strategies from my case study, I started separating the ad sets by gender, by age.
I started doing Re-Targeting, Custom Audiences. Still I wasn’t able to pick the sales numbers.
In the 4th week, it got worse and I sold only 16 tees. Now it was a perfect time to Kill this campaign. I tried everything but the numbers were not going up. Still I was very happy that I had made more than Rs 1.5 Lacs from a single design in a month.
But a part me knew that this design has more audience. Till now I had sold only 500 Tees. Out of Lacs of people in India who are passionate about this niche, I could reach to only 500 people? Means there are still thousands, lacs of people who haven’t bought it yet.
So I took a week off. And started doing more research on this niche. What all websites, forums, blogs these people visit? What all they like or follow? I spent 2-3 days studying about this niche, to get into the shoes of those people. And I came up with some Interest Ideas to target.
Next, I relaunched the campaign with those NEW INTERESTS and Boooooom. It sold another 215 tees making Rs 71,000 profit immediately next week. And since then it has been making 200+ tees every week.
And the great thing is, this design is still selling well for me. More than 1000 tees sold, more than Rs 3.3 Lacs in profit. Its so awesome!!
Unbelievable! That’s why I keep telling, one good design can set you up for life. One successful design will make up for up everything. And if you have found a successful design, you have hit a gold mine, you just need to know how to scale it.
And most important, DON’T GIVE UP.
Even if you are finding failed campaigns in the beginning, its all a learning. All this will be useful to you later. Keep trying, keep launching, keep learning and One Good Design will cover up everything 🙂
I will make a detailed case study on this design very soon.
Also read – Power of Good Campaigns
Hope you guys enjoyed this short case study. Feel free to reach out to me, email me. I would love to help anyone who is struggling with campaigns.
You can reach me on firstname.lastname@example.org
Talk to you soon,