As we all know the most important part of Facebook Ads is TARGETING. If you can crack the proper laser targeting, you can do wonders with Facebook Ads. Showing the t-shirts / hoodies to the exact targeting audience who are most likely to buy is the best way to sell thousands of t-shirts on MyDreamStore or any other platform.
We are bombarded by Facebook Ads on our news feed daily. Every time I see an ad, I wonder what kind of targeting they might have used so that Facebook is showing this ad to me?
Imagine if you could find out the exact targeting used by others. Wouldn’t it be amazing? I mean, you can see what is the targeting being used by BIG PLAYERS. Not even campaigners who are selling t-shirts. I am talking about what McDonalds is using, what TITAN is using, what APPLE, AIRTEL, SAMSUNG is using. This will be too good to be true. Because, they are huge companies, they have huge budgets. They have social media teams who work day and night to find out the laser targets for their ads and work day and night to optimise their ads.
Accidentally, I found out a way.. 🙂
So, the next time you can see a Facebook Ad in your news feed, click on the small arrow on TOP RIGHT corner of the Ad. It will give you an option “WHY AM I SEEING THIS?”
Click on it and Boooom… You get the detailed info on the targeting they are using, the demographics being used to run the Facebook Ad. Information worth thousands of dollars, for free.. 🙂
Here is an example –
And these are the details Facebook showed me. Pretty interesting stuff.
Let’s see one more example –
And these are the details Facebook showed me. Awesome, right? 🙂
Go through the video above where I have gone through many examples live and did some analysis on if the particular Targeting is good or bad or how it can be improved.
Note – Keep in mind, Facebook doesn’t allow you to use this feature any number of times. I guess they have limit of some 5-6 times you can use this feature in a day. Then they just block you from this feature for 24 hours. So, use wisely.
Hope this was helpful to you guys.
Feel free to write to me on firstname.lastname@example.org for any queries, doubts, suggestions etc.
See you next time.. 🙂