“Hi Prashant, at least let me know if there is any hope for us? Looking forward”, I sent the first SMS
“Hi Nilesh, Any update? Looking forward to a positive reply”, sent 2nd SMS.
And, I waited.
I waited hoping for a positive response from any of the angel investors.
The talks have been going on for months.
I gave presentations, made hundreds of excel sheets.
Historic projections, past statistics, 2 years plan, 3 year plan.
I started to get frustrated as most of my time was going in making excels, meetings, presentations and very less on growing the business.
** TING ** the phone rang.
I read with trembling hands.
“Sorry Mubaid, we don’t think there is much traction right now. Please get back to us after 6 months. Keep us posted. Good luck”
** TING ** another message.
“Hey buddy. I am afraid, we’ll have to pass on this opportunity for now. Good luck. Let’s stay in touch.”
My heart felt heavy.
I just wanted to smash the phone but it was one of the few good things I had left with me.
The lump in my throat made it unable to speak and I didn’t wanted to show the droplets in my eyes.
I fell on the bed thinking Its Over. I am done.
I am done running after investors.
I am done with this startup thing.
Did I fail everyone? My parents, friends, myself?
I didn’t had any money left. Friends have been helping out for past couple of months.
But that only piled up to my existing loans.
Education loan (aahh.. the beautiful gift of MBA), company loans, personal loans.
There was no other option but to take up a job which I did not wanted to do at any cost.
I was screwed. I would shiver every time I got a call from SBI Bank to pay up the education loan EMI.
After hours of sulking and feeling depressed, I opened laptop and typed in Google,
‘Resume Format for Applying to Jobs’.
While I waited for it to load, browsing through my Facebook Feed,
I saw the MyDreamStore Ad which read – Create & Sell T-Shirts without any Inventory.
I remembered meeting Karthik n Satish (founders) in one of the startup events
but I never seriously thought about it.
Bam! a bulb lit up in my head.
The only problem I was facing was I didn’t had money for inventory for my website.
Why not give it a try?
Fast forward to 6 Months Later..
Wanna see the results? BAMMMM….
26,000 Products Sold – $100,000 in Profit
Even I couldn’t believe I was able to achieve so much in just 6 months.
I still feel like its a dream and I would wake up anytime now 🙂
Now, let’s dive into the details how I achieved it.
** Initial Investment and My First Design **
Though I had read many success stories of Teespring,
I wasn’t sure about Indian market and I did not wanted to spend lot of money in ads initially.
So I decided not to spend more than Rs 300 ($5) per design per day.
I wanted the designs to be scalable.
I wanted to select the designs which can be easily modified and used for other niche/domains.
So my first ever campaign was something like this –
Yupp, believe it or not, it was that simple. A simple, clean design with good colors. Most of the people make a mistake of making the design too complex. But the simplest of designs sell more easily. And remember, I was just testing the market at this time.
So, I launched the design and started some Facebook Ads targeting the Doctors. Though I was good at Facebook Ads, I spent a lot of time learning online, reading articles, watching YouTube videos about Facebook Ads, targeting, teespring tutorials etc.
And the results were awesome. I started getting sales from Day 1. I was still scared to spend more money. I started reading about how to scale the campaigns, Fb Ads, how to increase ROI etc.
After 4-5 days, I increased the per day budget to Rs 400 per day
and launched one more design by changing DOCTOR to ENGINEER.
The Engineer one did not do so well.
No sales even after spending Rs 1000($20)
I stopped it and realised my FB targeting was way off.
Then I spent days learning about FB targeting, how to laser target audience etc.
Launched the campaign again. And Baammmm.. I started making sales.. 🙂
Facebook Targeting is the most important thing in this business.
** October 2015 **
I started all this on 18th Oct and by end of the month,
I had made a decent profit of Rs 1.6 Lacs ($ 3000)
It was great to begin with but I wanted to scale it as much as possible.
I launched some campaigns of the SAME DESIGN by just changing the PROFESSION.
Before investing more, I wanted to learn everything there is available on internet about this model.
So I spent all my time learning and taking notes.
** November 2015 **
I always believe in GO BIG OR GO HOME.
I decided to go all in.
Now I knew the model works and I had learned many things about FB Ads, targeting etc.
You know what I did next? I searched on Google, “List of all professions in India”
And I started launching 5-6 campaigns daily like Crazzzyyy.
Same Design, Same Color, Same Tagline.
Only the profession name will change. I became obsessed with it.
Every single damn profession you could think of, I made a campaign for it.
The problem was I didn’t had so much money to invest in ads, so I talked to MDS founders and they were kind enough to initiate Oct payouts and I invested all that in Facebook ads.
It was absolutely crazy. I was running 35-40 campaigns at a time. Means, 70-80 Facebook Ads at one time. 80% of the campaigns were successful. I would test every campaign for 3 days, if good sales, I would keep them else kill them immediately and try something different.
Beginning of Nov, I kept a target of achieving Rs 10k ($200) profit per day and I achieved that in just 5 days. I slowly kept increasing my goal.
Then I thought let’s go completely crazy and
keep the most ridiculous target. And the target was..
Earning Rs 1 Lacs ($ 2000) Profit in ONE DAY.
Keep that goal in mind. I started to work like crazy.
No other thought on mind.
Only campaigns, designs, facebook ads, tutorials.
MDS guys had to keep making payout because I was spending on ads like crazy.
But keep in mind, I never let any day go in negative.
You can see in the image above, everyday I was maintaining at least 100% ROI
means if I am spending Rs 5000 ($100) in ads,
I should made at least Rs 10,000 ($200) in return.
Now, my original design was slowing dying out.
So I started launching campaigns in other domains/niches.
At the end of the month, though I could not achieve Rs 1 Lac ($2000) per day profit,
I came very close.
The highest was Rs 83,000/- ($ 1500) in profit in ONE DAY.. 🙂
And total I ended up making Rs 9.36 Lacs ($ 14,000) in November.
** December 2015 **
December was again awesome.
Though I could not work the whole month
as I had some personal things to take care of for a week.
And in this month, I focussed completely on designs other than professions.
Gym lovers, travel lovers, photography lovers etc.
I would launch 5-6 campaigns daily and 2-3 would be successful.
And that’s ok because thats how this model works.
You experiment with different niches until you find the one which is successful
and it will cover up the cost of all the failed ones so far.
Overall, December was also an awesome month.
MyDreamStore had organised The Expertees Contest ,
to see who can sell the most no. of tees in a period of time.
I was the First Winner in the contest,
winning Rs 2.5 Lacs ($2846) added bonus which the icing on the cake.. 😀
So, finally I ended up making total Rs 10 Lacs ( $ 1538) in December.
** January 2016 **
After Dec, I decided to take some time off as
I was too burn out after launching so many campaigns.
I was doing everything on my own.
Designing, posting on Facebook pages, running ads, replying to comments,
monitoring ads, everything single handedly.
So I took a week off, bought an XBox 360 which was my dream for a long long time 🙂
Paid of all the credit cards debts and some personal debts (still a long list to complete though)
In Jan I ended up making total profit of Rs 11.28 Lacs ($ 17,353)
** Fast Forward to April 2016 **
April has just started. I am writing this on 7th April 2016. Wanna know the stats of last 7 days?
Its insane right? 6 Lacs ($ 9,230) in last 7 days.
** The Learnings and Advise **
Here are some things I learned in last 2-3 months –
- Its not a Get Rick Quick scheme. It takes a lot of hard work. Lot of learning. Lot of research. In early days, I went completely mad. I didn’t leave my room for days. Everyday, I would spend 3-4 hours learning about Facebook Ads, marketing, targeting etc. Learn, learn and learn as much as possible. There is no substitute for it. I am going to put all my learnings, tutorials, tips & tricks in this blog so subscribe to it.
- Experiment – Its all about trying out new campaigns, new niches, new ideas. Within these 2 months, I have launched 600 successful campaigns.
- Don’t spend too much on Ads – Start very small. Rs 200 ($ 5) per day is enough to test out the design. If you don’t get sales even after spending Rs 600-800 ($ 10-15), kill it and move on. Try different design or different niche.
- Always keep an eye on return on investment (ROI)
- Don’t Give Up – I have read every single article about selling t-shirts online and I know many people who did not find a successful campaign even after 30-40 failed campaigns. Learn from other successful campaigns. Be smart. Emulate the strategies of ones which are successful. I am so glad I did not give up when I was at the lowest point of my life. If I had taken up job that day, I wouldn’t have been writing this blog right now.
And finally. feel free to ask me anything.
I would be more than happy to help you out here. Just drop me an email at
email@example.com or reply in comments below.
Would love to hear from you. Drop a comment below, let me know what you think. Share it with your friends. Its a great model for anyone who is looking for a side income or even make a living online using MyDreamStore.
Talk to you soon,